Coventry mums and dads say they would fork out as much as £10,000 for a good night's sleep
Exhausted parents of babies and toddlers in Coventry and Warwickshire need more help getting their children to sleep at night, according to new research.
BookTrust, which is the country's largest reading charity, have discovered over three quarters of parents say that lack of sleep is the hardest aspect of being a new parent.
Some mums, dads and carers claiming they would pay more than £10,000 to put an end to sleepless nights.
It's no surprise that three in five Coventry parents want guidance on having a consistent and successful routine to get their child to sleep at night.
Indeed, more than a third view getting their child to sleep as one of the most challenging aspects of parenting - and night waking only increases those uphill struggles.
Over half say they are the parents of children who wake up three times - or more - per night.
After conducting the survey, the BookTrust teamed up with television parenting expert Jo Frost to launch Bath Book Bed, a campaign which aims to encourage parents to stick to a simple bedtime routine.
Jo Frost, who has been a nanny for more than 20 years, said: "Sleep deprivation is the most common complaint I hear from parents of young children.
"But the solution doesn’t need to be complicated regimes or expensive gizmos.
"Routines establish healthy boundaries so when families come together at night, bonding and reading together, it not only helps put an end to sleepless nights, but strengthens children’s vocabulary and literacy skills, and enables them to foster a love of reading.
"It is my hope that families understand the enormous impact they can make in their children's lives with a few minutes of fun reading each night."
During the campaign, Jo will be on hand to provide advice to parents about how best to introduce the Bath Book Bed routine and how to maintain it.
BookTrust is also encouraging parents to sign-up to 14 Days to Better Sleep, with tips, videos and support to help them adopt the Bath Book Bed routine.
Diana Gerald, BookTrust Chief Executive, said: "Bedtime battles are all too common and families up and down the country know that once you have children, a good night’s sleep can sometimes seem like a distant memory.
"But a simple routine of bath, book, bed hasbeen used by parents for generations and we hope it will help struggling families.
"We can’t think of a better preparation for a good night’s sleep than a cuddle and a bedtime story."
Source Coventry Evening Telegraph May 2016
Cuddle up in an Urban Wool Duvet, Mattress Topper and Pillow for that good nights sleep you've been longing for